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Cookie Policy

Effective Date: 1st January 2020

Last Updated: 1st January 2020

 

Introduction and Scope

This Cookie Policy (the “Policy”) is designed to assist you in understanding how and why O’Keeffe’s Europe Ltd. (“O’Keeffe’s”, “we”, “us” or “our”)  uses cookies and other automatic mechanisms (“Cookies”) to collect personal data on our website https://www.okeeffesco.co.uk/ (the “Website”). We use Cookies to allow our Website to operate, to increase its functionality and efficiency, to analyze how you use our Website in order to improve it, and to tailor the content and information that we display to you.

To the extent that information collected by the Cookies constitutes personal data (on its own or if combined with other information), our Privacy Policy shall apply to the processing of such personal data, as defined in the Privacy Policy.

 

Cookies and Other Tracking Technologies

A “cookie” is a small text file stored on your device that contains information about your device. Our Website may also employ a software technology called clear GIFs (a.k.a. web beacons) that helps us better manage content on our Website by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to Cookies, and are used to track the online movements of Website users. We may also use local shared objects (a.k.a. “flash cookies”), pixels, or other similar technologies, as well as smart forms and logging services.

 

Browser Configuration

You can alter the configuration of your browser to reject certain types of Cookies. Note, if you reject certain Cookies, you may not be able to access and use all of the features on our Website. You may also set your browser to send a Do Not Track (DNT) signal. For more information, please visit https://www.aboutcookies.org/ and https://allaboutdnt.com/. Please note that our Website does not have the capability to respond to “Do Not Track” signals received from web browsers.

You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note that managing these preferences will not turn off internet advertisements in general. You will receive the same amount of advertisements, but it will be less reflective of your interests, as based on your web browsing habits. The opt-out preferences that you set may be nullified if you delete your Cookies.

 

Types of Cookies

We use both session and persistent Cookies. Session Cookies are deleted when you close your browser. Persistent Cookies may be retained after you close your browser but have an expiration date.

Some of the Cookies placed on your device through our Website are first-party Cookies, because they are placed directly by us. Other parties, such as Add This or Google may also set their own (third-party) Cookies through our Website. Please refer to the privacy policies of these third parties to learn more about the way in which they collect and process information about you.

 

How We Use Cookies on our Website

 

Strictly Necessary Cookies

Strictly Necessary Cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You may be able to set your browser to block or alert you about these Cookies, but as a result of blocking such Cookies, some parts of our Website will not work.

 

Name

Consent Manager Tag

Provider

Purpose

Duration

PHPSESSID

O’Keeffe’s

O’Keeffe’s

Used to identify and store general user information.

Session

 

Performance Cookies

(The Analytics sub-category in our Consent Management tool)

Performance Cookies allow us, among other things, to count Website visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. If you do not allow these Cookies, we will not know when you have visited our Website and will not be able to monitor its performance.

 

Name

Consent Manager Tag

Provider

Purpose

Duration

_ga

Google Analytics

O’Keeffe’s (first-party cookie)

Used to distinguish users and track site visits.

2 years

_gid

Google Analytics

O’Keeffe’s (first-party cookie)

Used to distinguish users and track activity during a session.

1 day

_gat_UA-nnnnnnn-nn

Google Analytics

O’Keeffe’s (first-party cookie)

Used to improve website performance by limiting data transfers to high volume sites.

1 minute

 

Functional Cookies

(The Engagement and Personalization sub-categories in our Consent Management tool)

Functional Cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of these services may not function properly.

 

Name

Consent Manager Tag

Provider

Purpose

Duration

__atuvc

AddThis

O’Keeffe’s (first-party cookie)

Allows you to more easily share our content to your social networks.

1 year

__atuvs

AddThis

O’Keeffe’s (first-party cookie)

Allows you to more easily share our content to your social network.

1 day

 

Targeting Cookies

(The Display Ad, Search, and Social sub-categories in our Consent Management tool)

Targeting Cookies may be set through our Website by our advertising partners (or set directly by our advertising partners). They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store personal data, but are used to develop personal data about you, such as to uniquely identify your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.

 

Name

Consent Manager Tag

Provider

Purpose

Duration

_gcl_au

Google

O’Keeffe’s (first-party Cookie)

Used to test the efficacy of advertisements placed through Google.

3 months

mus

AddThis

AddThis (third-party cookie)

Used by AddThis to track user sharing behavior.

1 year

xtc

AddThis

AddThis (third-party Cookie)

Used by AddThis to register a user’s sharing of content across social media.

1 year

um

AddThis

AddThis (third-party Cookie)

Used by AddThis to track user sharing behavior.

a few seconds

na_id

AddThis

AddThis (third-party Cookie)

Used by AddThis to anonymously track users and provide targeted advertising.

1 year

vc

AddThis

AddThis (third-party Cookie)

Used by AddThis to anonymously track users and provide targeted advertising.

a few seconds

loc

AddThis

AddThis (third-party Cookie)

Used by AddThis to track user’s location.

1 year

uvc

AddThis

AddThis (third-party Cookie)

Used by AddThis to track how often AddThis encounters the same user.

1 year

ouid

AddThis

AddThis (third-party Cookie)

Used by AddThis to log user sharing behavior.

1 year

uid

AddThis

AddThis (third-party Cookie)

Used by AddThis to create a unique user ID.

1 year

di2

AddThis

AddThis (third-party Cookie)

Used by AddThis to check the expiry dates of other cookies.

a few seconds

bt2

AddThis

AddThis (third-party cookie)

Used by AddThis to track which parts of a website are visited.

a few seconds

uuid2

AppNexus

AppNexus (third-party cookie)

Used by AppNexus to collect anonymized user data including ad or page views, IP address, etc.

3 months

TDCPM

TheTradeDesk

TradeDesk (third-party cookie)

Used by TheTradeDesk to track user behavior.

persistent

TDID

TheTradeDesk

TradeDesk (third-party cookie)

Used by TheTradeDesk to track user behavior.

persistent

bkdc

Blue Kai

Blue Kai (third-party cookie)

Used by Blue Kai to anonymously record user activities for use in targeted marketing.

persistent

bku

Blue Kai

Blue Kai (third-party cookie)

Used by Blue Kai to anonymously record user activities for use in targeted marketing.

persistent

bkpa

Blue Kai

Blue Kai (third-party cookie)

Used by Blue Kai for targeted advertising.

persistent

mv3

Cardlytics

Cardlytics (third-party cookie)

Used by Cardlytics for targeted advertising.

6 months

demdex

Adobe Audience Manager

Adobe (third-party cookie)

Used by Adobe to identify users and track anonymized user behavior.

6 months

test_cookie

Doubleclick (Google)

Google (third-party cookie)

Used by Google to test whether a browser accepts cookies.

11 years

IDE

Doubleclick(Google)

Google (third-party cookie)

Used by Google to track user behavior, including what ads have been seen before visiting our website.

persistent

dpm

Adobe Audience Manager

Adobe (third-party cookie)

Used by Adobe to synchronize user IDs.

6 months

uuid

MediaMath

MediaMath (third-party cookie)

Used by MediaMath to optimize ad relevance by aggregating visitor data from multiple sites.

persistent

uuidc

MediaMath

MediaMath (third-party cookie)

Used by MediaMath to collect data on a user’s visits to the website.

one year

ruds

Rocketfuel

Rocketfuel (third-party cookie)

Used by Rocketfuel to register anonymized user data for use in advertising.

session

rud

Rocketfuel

Rocketfuel (third-party cookie)

Used by Rocketfuel for targeted advertising.

persistent

eud

Rocketfuel

Rocketfuel (third-party cookie)

Used by Rocketfuel for targeted advertising.

persistent

_atuvc

AddThis

AddThis (third-party cookie)

Used by AddThis to update the counter monitoring the sharing of content via social media sites.

one year

_atuvs

AddThis

AddThis (third-party cookie)

Placed by AddThis to allow easier sharing of website material to social networks.

30 minutes

_atrfs

AddThis

AddThis (third-party cookie)

Placed by AddThis to allow easier sharing of website material to social networks.

persistent

ssi

Sitescout

Sitescout (third-party cookie)

Used by Sitescout for advertising.

persistent

TapAd_TS

Tapad Inc.

Tapad (third-party cookie)

Used by Tapad to provide targeted advertising. This cookie may track the type of device you are using (e.g. smartphone, tablet, etc.)

2 months

TapAd_DID

Tapad Inc.

Tapad (third-party cookie)

Used by Tapad to provide targeted advertising. This cookie may track the type of device you are using (e.g. smartphone, tablet, etc.)

2 months

tidal_ttid

Videology

Videology (third-party cookie)

Used by Videology to register the ads a user has seen or clicked.

persistent

sync-his

Videology

Videology (third-party cookie)

Used by Videology to track users for use in advertising.

one year

_tmid

Tube Mogul

Tube Mogul (third-party cookie)

Used by Tube Mogul in video advertising.

persistent

uid

Turn

Turn (third-party cookie)

Used by Turn to identify and track user behavior.

persistent

wfivefivec

Dataxu

Dataxu (third-party cookie)

Used by Dataxu to track users for use in advertising.

persistent

B

Yahoo

Yahoo (third-party cookie)

Used by Yahoo to track users for use in advertising.

persistent

pt

iSpot.tv

iSpot.tv (third-party cookie)

Used by iSpot.tv to track effectiveness of TV ads.

2 years

svResp

Survata

Survata (third-party cookie)

Used by Survata for advertsing.

6 months

 

Changes to this Policy

If we make any material change to this Policy, we will post the revised Policy to our Website and update the “Effective Date” above to reflect the date on which the new Policy became effective.

 

Contact Us

If you have any questions about this Policy, send us an e-mail to privacy@gorillaglue.com or contact us by postal mail at:

Consumer Affairs

Gorilla Glue Europe Ltd

PO Box 663

Chorley

PR6 6PU

UK

Tel: +44 (0) 843 507 1200

Please allow up to four (4) weeks for us to reply.